There is no shortage of information about Search Engine Optimisation but how distill the plethora of data down to something that is workable for basic application? Here is a quick guide to Search Engine Optimisation (SEO) for small business owners or not for profit community groups who want to get started but cannot afford the expenses associated with hiring experts. The overview is followed with some useful web links for tips on SEO.
Tag Archives: Blog
SEO Wizzard
18 OctSocial media tracking for non-profits
10 Oct
Interestingly many not-for-profit organisations are finding it challenging to value social media for their organisations according to research. Which is kind of puzzling since they revolve around community and social networks so one would think that blogs, Twitter and Facebook would provide a sound buinesscase. Potentially these organisation lack the metrics to analyse the benefits social media can provide and this article provides 10 very useful tool to do just that.
10 best practices of online engagement
9 Oct
A great article that has one distinct message: step away from using new social channels with old media mentality.
Social media requires a different approach, its hard work and it takes time. New technology may be instantaneous but we as marketers still need to listen, measure effects and adjust our messages accordingly. For the first time we can effectively manage individual conversations but don’t be tempted to cut and paste or edit replies. These actions will undermine your credibility regardless if you are a business, not for profit organisation or a private blogger.
Focus on what you can control
25 Sep
Social media and related technologies change at a crazy pace. Why then worry about all those elements you cannot control when there is plenty that you actually do have control over as a marketer. This article focusses on what marketers can control in an online environment and why this is a good strategy to follow.
Social media is not a campaign
25 Sep
A short but interesting article about the commonly made mistake that social media can serve as a campaign in itself. Guess what, social media still requires – just as any strategy or channel – value propositions, objectives and evaluation.
Getting ahead in Social Media
11 Sep
This is an interesting article about the question “quality versus quantity” in social media. For example should one aim for thousands of facebook fans or twitter followers or be selective and look for quality.
Mazzaware 