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Social media tracking for non-profits

10 Oct

Interestingly many not-for-profit organisations are finding it challenging to value social media for their organisations according to research. Which is kind of puzzling since they revolve around community and social networks so one would think that blogs, Twitter and Facebook would provide a sound buinesscase. Potentially these organisation lack the metrics to analyse the benefits social media can provide and this article provides 10 very useful tool to do just that.

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A blog is not a business plan

3 Oct

Bamboozled by social media opportunities? Apparently you are not alone. The results of Optus’s first Annual Business Social Media Index showed Small & Medium Business Players (SMPs) were tentative about entering social media with only 28% using any form of social media for enterprise purposes. In total 56% were not using it at all and had no future plans to start. 25% believed that there was no clear way to build a business case for investment in the area.

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Digital people

27 Sep

Read on for an engagingĀ Q & A session with Digital Intelligence Director Fi Bendall on a diverse range of topics such as digital sceptics, ROI on social media programs and social media in the political realm.

Digital People – Q & A with Fi Bendall

Viral and out of control

26 Sep

We all love a great viral campaign. Whether it advertises a product or political message if it reaches its target audience and creates buzz it influences perceptions about brands, products and people.

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