Tag Archives: Experts

10 best practices of online engagement

9 Oct

A great article that has one distinct message: step away from using new social channels with old media mentality.

Social media requires a different approach, its hard work and it takes time. New technology may be instantaneous but we as marketers still need to listen, measure effects and adjust our messages accordingly. For the first time we can effectively manage individual conversations but don’t be tempted to cut and paste or edit replies. These actions will undermine your credibility regardless if you are a business, not for profit organisation or a private blogger.

Source: Best practice for online engagement

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Social media – outsource or keep it in house?

28 Sep

By Maria Ogneva

Social media is hot, and sometimes it can feel like an arms race across businesses of all sizes to start using social media. There are many caveats and best practices to listening and engaging correctly; although it’s still a developing field and best practices are formed every day, thereĀ are certain spoken and unspoken rules and approaches.

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Digital people

27 Sep

Read on for an engagingĀ Q & A session with Digital Intelligence Director Fi Bendall on a diverse range of topics such as digital sceptics, ROI on social media programs and social media in the political realm.

Digital People – Q & A with Fi Bendall

Trust your blog

5 Sep

What sources do you use when scouting around the net for your information and how well researched are they? The quality of your own blog certainly depends on how high the quality of the site is you are using to base your blog on.

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