Tag Archives: Campaign strategy

Social media tracking for non-profits

10 Oct

Interestingly many not-for-profit organisations are finding it challenging to value social media for their organisations according to research. Which is kind of puzzling since they revolve around community and social networks so one would think that blogs, Twitter and Facebook would provide a sound buinesscase. Potentially these organisation lack the metrics to analyse the benefits social media can provide and this article provides 10 very useful tool to do just that.

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A blog is not a business plan

3 Oct

Bamboozled by social media opportunities? Apparently you are not alone. The results of Optus’s first Annual Business Social Media Index showed Small & Medium Business Players (SMPs) were tentative about entering social media with only 28% using any form of social media for enterprise purposes. In total 56% were not using it at all and had no future plans to start. 25% believed that there was no clear way to build a business case for investment in the area.

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Social media – outsource or keep it in house?

28 Sep

By Maria Ogneva

Social media is hot, and sometimes it can feel like an arms race across businesses of all sizes to start using social media. There are many caveats and best practices to listening and engaging correctly; although it’s still a developing field and best practices are formed every day, thereĀ are certain spoken and unspoken rules and approaches.

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Digital people

27 Sep

Read on for an engagingĀ Q & A session with Digital Intelligence Director Fi Bendall on a diverse range of topics such as digital sceptics, ROI on social media programs and social media in the political realm.

Digital People – Q & A with Fi Bendall

Viral and out of control

26 Sep

We all love a great viral campaign. Whether it advertises a product or political message if it reaches its target audience and creates buzz it influences perceptions about brands, products and people.

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Businesses choose twitter over facebook

25 Sep

Many businesses are choosing twitter over facebook as it provides a direct business to customer communication platform with increased privacy and a condensed message format. Facebook is less practical for organisations to use due to its reliance on visuals and a less business minded audience. Twitter is also the most ubiquitous social network with a very high level of accessibility including mobile phones whereas facebook is more web based.

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Focus on what you can control

25 Sep

Social media and related technologies change at a crazy pace. Why then worry about all those elements you cannot control when there is plenty that you actually do have control over as a marketer. This article focusses on what marketers can control in an online environment and why this is a good strategy to follow.

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