Archive | October, 2010

Top twitter tips

19 Oct

A great article on the top 50 twitter articles of 2010 (so far) including:

Twitter stats, facts and figures
How to guides and best practice
Twitter SEO and Strategy
Tools, reviews, rants and musings

Enjoy!

Source: Top 50 Twitter Tips

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SEO Wizzard

18 Oct

There is no shortage of information about Search Engine Optimisation but how distill the plethora of data down to something that is workable for basic application? Here is a quick guide to Search Engine Optimisation (SEO) for small business owners or not for profit community groups who want to get started but cannot afford the expenses associated with hiring experts. The overview is followed with some useful web links for tips on SEO.

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Social media tracking for non-profits

10 Oct

Interestingly many not-for-profit organisations are finding it challenging to value social media for their organisations according to research. Which is kind of puzzling since they revolve around community and social networks so one would think that blogs, Twitter and Facebook would provide a sound buinesscase. Potentially these organisation lack the metrics to analyse the benefits social media can provide and this article provides 10 very useful tool to do just that.

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10 best practices of online engagement

9 Oct

A great article that has one distinct message: step away from using new social channels with old media mentality.

Social media requires a different approach, its hard work and it takes time. New technology may be instantaneous but we as marketers still need to listen, measure effects and adjust our messages accordingly. For the first time we can effectively manage individual conversations but don’t be tempted to cut and paste or edit replies. These actions will undermine your credibility regardless if you are a business, not for profit organisation or a private blogger.

Source: Best practice for online engagement

A blog is not a business plan

3 Oct

Bamboozled by social media opportunities? Apparently you are not alone. The results of Optus’s first Annual Business Social Media Index showed Small & Medium Business Players (SMPs) were tentative about entering social media with only 28% using any form of social media for enterprise purposes. In total 56% were not using it at all and had no future plans to start. 25% believed that there was no clear way to build a business case for investment in the area.

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