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Social media tracking for non-profits

10 Oct

Interestingly many not-for-profit organisations are finding it challenging to value social media for their organisations according to research. Which is kind of puzzling since they revolve around community and social networks so one would think that blogs, Twitter and Facebook would provide a sound buinesscase. Potentially these organisation lack the metrics to analyse the benefits social media can provide and this article provides 10 very useful tool to do just that.

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10 best practices of online engagement

9 Oct

A great article that has one distinct message: step away from using new social channels with old media mentality.

Social media requires a different approach, its hard work and it takes time. New technology may be instantaneous but we as marketers still need to listen, measure effects and adjust our messages accordingly. For the first time we can effectively manage individual conversations but don’t be tempted to cut and paste or edit replies. These actions will undermine your credibility regardless if you are a business, not for profit organisation or a private blogger.

Source: Best practice for online engagement

A blog is not a business plan

3 Oct

Bamboozled by social media opportunities? Apparently you are not alone. The results of Optus’s first Annual Business Social Media Index showed Small & Medium Business Players (SMPs) were tentative about entering social media with only 28% using any form of social media for enterprise purposes. In total 56% were not using it at all and had no future plans to start. 25% believed that there was no clear way to build a business case for investment in the area.

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Businesses choose twitter over facebook

25 Sep

Many businesses are choosing twitter over facebook as it provides a direct business to customer communication platform with increased privacy and a condensed message format. Facebook is less practical for organisations to use due to its reliance on visuals and a less business minded audience. Twitter is also the most ubiquitous social network with a very high level of accessibility including mobile phones whereas facebook is more web based.

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Focus on what you can control

25 Sep

Social media and related technologies change at a crazy pace. Why then worry about all those elements you cannot control when there is plenty that you actually do have control over as a marketer. This article focusses on what marketers can control in an online environment and why this is a good strategy to follow.

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