Tag Archives: E-Marketing

Social media tracking for non-profits

10 Oct

Interestingly many not-for-profit organisations are finding it challenging to value social media for their organisations according to research. Which is kind of puzzling since they revolve around community and social networks so one would think that blogs, Twitter and Facebook would provide a sound buinesscase. Potentially these organisation lack the metrics to analyse the benefits social media can provide and this article provides 10 very useful tool to do just that.

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A blog is not a business plan

3 Oct

Bamboozled by social media opportunities? Apparently you are not alone. The results of Optus’s first Annual Business Social Media Index showed Small & Medium Business Players (SMPs) were tentative about entering social media with only 28% using any form of social media for enterprise purposes. In total 56% were not using it at all and had no future plans to start. 25% believed that there was no clear way to build a business case for investment in the area.

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Businesses choose twitter over facebook

25 Sep

Many businesses are choosing twitter over facebook as it provides a direct business to customer communication platform with increased privacy and a condensed message format. Facebook is less practical for organisations to use due to its reliance on visuals and a less business minded audience. Twitter is also the most ubiquitous social network with a very high level of accessibility including mobile phones whereas facebook is more web based.

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Social media is not a campaign

25 Sep

Keith Haring

A short but interesting article about the commonly made mistake that social media can serve as a campaign in itself. Guess what, social media still requires – just as any strategy or channel – value propositions, objectives and evaluation.

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Killer Websites

5 Sep

Tessa Wegert |  September 2, 2010

Last week, Time Magazine published its 50 Best Websites 2010 list. It includes sites from a variety of industries and verticals, everything from music and video, family and kids, to sports, financial, and shopping. It’s always interesting to stumble across unfamiliar consumer destinations while reviewing a list like this one, particularly from a digital marketing perspective.

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