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10 best practices of online engagement

9 Oct

A great article that has one distinct message: step away from using new social channels with old media mentality.

Social media requires a different approach, its hard work and it takes time. New technology may be instantaneous but we as marketers still need to listen, measure effects and adjust our messages accordingly. For the first time we can effectively manage individual conversations but don’t be tempted to cut and paste or edit replies. These actions will undermine your credibility regardless if you are a business, not for profit organisation or a private blogger.

Source: Best practice for online engagement

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Trust your blog

5 Sep

What sources do you use when scouting around the net for your information and how well researched are they? The quality of your own blog certainly depends on how high the quality of the site is you are using to base your blog on.

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