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Social media tracking for non-profits

10 Oct

Interestingly many not-for-profit organisations are finding it challenging to value social media for their organisations according to research. Which is kind of puzzling since they revolve around community and social networks so one would think that blogs, Twitter and Facebook would provide a sound buinesscase. Potentially these organisation lack the metrics to analyse the benefits social media can provide and this article provides 10 very useful tool to do just that.

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Focus on what you can control

25 Sep

Social media and related technologies change at a crazy pace. Why then worry about all those elements you cannot control when there is plenty that you actually do have control over as a marketer. This article focusses on what marketers can control in an online environment and why this is a good strategy to follow.

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Trust your blog

5 Sep

What sources do you use when scouting around the net for your information and how well researched are they? The quality of your own blog certainly depends on how high the quality of the site is you are using to base your blog on.

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Killer Websites

5 Sep

Tessa Wegert |  September 2, 2010

Last week, Time Magazine published its 50 Best Websites 2010 list. It includes sites from a variety of industries and verticals, everything from music and video, family and kids, to sports, financial, and shopping. It’s always interesting to stumble across unfamiliar consumer destinations while reviewing a list like this one, particularly from a digital marketing perspective.

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