Social media – outsource or keep it in house?

28 Sep

By Maria Ogneva

Social media is hot, and sometimes it can feel like an arms race across businesses of all sizes to start using social media. There are many caveats and best practices to listening and engaging correctly; although it’s still a developing field and best practices are formed every day, there are certain spoken and unspoken rules and approaches.

With that said, it’s imperative that brands adopt a smart strategy and thoughtful execution of social media. Because social media should be integrated with all groups and silos inside the organization, having an internal social media leader more than makes sense. However, what happens when you don’t have the right resources, or don’t have enough resources to do something right now?

Access the link below to read on.

Source: Social Media – outsource or keep it in house?

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